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Elton Rule - TV Broadcasting Executive - Sacramento City College

Elton H. Rule was president and chief operating officer of ABC, Inc., and was late named to the Executive Committee of the Corporation.

During Mr. Rule's years as president, ABC, Inc. achieved leadership in all areas of broadcasting, forged a new position as a major entity in the field of specialty publishing, and positioned itself to move aggressively into the new communications technologies of the 1980s.

The Corporation was named one of the "five best managed companies" in the country by Dun's Review magazine in December, 1979, and its accomplishments by the end of the 1970s were recognized by Fortune magazine as one of the "ten most noteworthy achievement5 of U.S. businesses" during the decade.

Mr. Rule was promoted to president of American Broadcasting Company, the broadcast division of ABC, Inc., in 1970. In this position, all broadcasting operations of ABC, Inc., reported to him. Prior to that, he served as President of the ABC Television Network, beginning in January, 1968. In April, 1969, he was appointed Group Vice President of American Broadcasting Companies, Inc. He was elected a member of the Board of Directors of ABC, Inc., on March 2, 1970.

Prior to January, 1968, Mr. Rule served as Vice President and General Manager of KABC·TV, A8C's Owned Television Station in Los Angeles.

A third generation Californian, Mr. Rule was President of the California Broadcasters Association during both 1966 and 1967. He has participated in many civic and industry activities. He is a member of President Reagan's Council for International Youth Exchange, a charter member of the UCLA School of Medicine's Board of Visitors, as well as a member of the AdVisory Board and the Executive Committee of the Institute of Sports Medicine and Athletic Trauma, Lenox Hill Hospital, New York City.

In 1975, Mr. Rule received the International Radio and Television Society's "Gold Medal" award, the highest honor bestowed by the industry organization.

In November, 1978, he was honored by the University of Southern California School of Business Administration with its annual Award for Outstanding Achievement in Business Management. The Academy of Television Arts & Sciences bestowed its most prestigious honor, the Governors' Award, on Mr. Rule in September, 1981.

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